Training Tools

Over the course of the past year, I’ve been slowly absorbing the best practice wisdom published by the Product Development and Management Association (PDMA). Both “The PDMA Toolbook for New Product Development”, Editions 1 and 2, as well as the Journal of Product Innovation Management (JPIM), have been worth the read.

While each resource leans more toward academic best practice than “rubber meets the road” practicality, they do deliver significant wisdom. Throughout each chapter or monthly publication, I’ve gleaned a nugget of information or found some useful tool with which I can further my product’s likelihood of success.

Since I work in new product development and management, rather than managing a mature product or an OEM offering, having the ability to see what others are doing on the front side of the business is helpful. Sometimes the help comes in the form of tools, ideas, or information which is immediately applicable. At others, it’s simply knowing I’m not the only PM suffering (learning!) how to improve the process of bringing new products to market.

Over the years I’ve seen far too many PM’s who, once they become comfortable in their role – stop improving their skill sets. They put it on auto-pilot and coast. I don’t mean this in a bad way, per se, since these PM’s continue to work hard. However, they discontinue searching for, retrieving, and putting to use the knowledge and insight that’s available around them. For PM’s who want to become outstanding, engaging cruise control isn’t the answer.

With that said, there are numerous resources available in the market today. Training on line, in class, during seminars, and the most ubiquitous of all – simply reading. That’s what I’ve been doing a lot of lately and it’s paying off – without even resorting to the use of picture books!

To become a great product manager, just pick up a publication devoted to product management and get going. The PDMA, referenced above, is a good start. There are plenty of other resources from which to choose as well. Google away and get started. Your business and your employer with thank you for it.